GfK FashionLife®
GfK Retail and Technology’s FashionLife® panel offers a number of benefits to the modern fashion markets. The availability of market figures and the fast, fact-based delivery of detailed information allow companies to steer their performance accordingly. The power to benchmark products and markets allows all protagonists to maintain a firm grip on insights by channel, an area where GfK are the undoubted market experts and for which there is unquestionably a strong market need.
www.gfkrt.com/fashionlife
www.gfkrt.com/fashionlife
Most fashion markets have their own figures to call upon, but different segments (online/offline) require their own specific detail. Knowledge of their own position in the context of the market and their competitors is vital. The clearly defined standardised information that GfK can offer allows them to compare levels across the board. Our dedicated FashionLife® team collects sales data directly from fashion retailers. This includes information on volume, value and average price, forming the basis for a continuous service for retailers and suppliers within the Fashion industry.
Reports are available from top level aggregation down to detailed product level and are completely customisable to customer needs. Our detailed reports are sent to clients on a monthly and even weekly basis.
Benefits for your business:-
About GfK Retail and Technology
The GfK Retail and Technology division, part of the GfK Group is the world's leading market researcher for tracking point-of-sale data (POS) in technical consumer goods and entertainment media markets. We co-operate with retailers and resellers in more than 80 countries worldwide.
Reports are available from top level aggregation down to detailed product level and are completely customisable to customer needs. Our detailed reports are sent to clients on a monthly and even weekly basis.
Benefits for your business:-
- Fast weekly insight in collections
- Data directly from retailers
- High levels of granularity (e.g. by SKU) in reporting
- A basis for decisions on assortment and ranges
- A platform for understanding your performance against your competitors and the impact price has on market share
- Additional information to help target your advertising and promotional activities
- Help maximise your stock efficiency
About GfK Retail and Technology
The GfK Retail and Technology division, part of the GfK Group is the world's leading market researcher for tracking point-of-sale data (POS) in technical consumer goods and entertainment media markets. We co-operate with retailers and resellers in more than 80 countries worldwide.
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